Co-CEO

Tracey Lovejoy is known for her optimistic outlook, quick mind, freakish intuition, sassy attitude and drive for results.

Tracey is a Coach that supports Catalysts and their teams, and is the Researcher behind the Catalyst movement. Before she became a Coach, Tracey spent 12 years at Microsoft, where she worked at the intersection of technology, design, and innovation leading teams of change makers.

She is also the co-founder of the Ethnographic Praxis in Industry Conference, the premier international gathering on ethnography in business.

When Tracey isn’t helping individuals and organizations transform, she’s hanging out with her kids, cleaning up after pets, or stealing moments to feed her reading addiction.