Oct. 6, 2023

Multiplicity of Strategy - Lauren Guthrie

Multiplicity of Strategy - Lauren Guthrie

In this episode, we hear from Lauren Gutherie, VP, Americas Inclusion and Diversity, Talent Development and Acquisition, VF Corp (holding company of brands like Vans, Timberland, The North Face, SUPREME, with over 35,000 employees globally). In order to be an effective Catalyst, particularly in the DEIB space, Lauren shares that every strategy we build, every conversation we support, we're seeking to bring people along on the journey. And we must constantly find multiple entry points for others to find value in this work. She acknowledges that race and social justice aren't always the easiest entry points for some people. At VFC, they're always thinking about how they can pull people into the work, whether that's from an accessibility perspective or a gender identity perspective.

Lauren and her team are constantly thinking through the full diversity of their consumers and tying it back to business initiatives in a way that's hyper-relevant for VFC's leaders and associates, pulling together multiple connection points to bring people along on the journey.

Original music by ⁠Lynz Floren⁠.