Deborah Reuben, Founder & CEO of TomorrowZone - Leading Human-Centered Change with Deborah Reuben

This episode features Deborah Reuben, CEO of TomorrowZone, as she shares her experiences leading transformative change in the commercial equipment finance and leasing industry, an area often resistant to innovation. Deborah emphasizes the importance of a human-centered approach to innovation. She explains that while technology plays a crucial role, the success of any transformation depends on bringing people along in the process. Deborah believes that considering the human side of change is essential to achieving lasting and impactful results. She also discusses the challenges of loneliness as a Catalyst, particularly in industries where the voice of the status quo is strong. Deborah highlights the importance of finding support from other Catalysts outside her organization, which has been crucial in maintaining her momentum and drive. She shares how connecting with like-minded innovators globally has provided her with the inspiration and community needed to continue pushing forward. Deborah’s insights are a powerful reminder that transformative change requires not only a strategic vision but also a deep understanding of the human elements involved and the support of a strong, external network of Catalysts.

Original music by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Lynz Floren⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.